How Japanese people introduced culture and created national masterpieces


Japan learns and acquires the quintessence of other civilizations, developing them into a famous, intangible or intangible product.

The quintessence absorption strategy of civilizations

According to the book "12 Founders of Japan" by Taichi Sakaiya, in 600, Prince Shotoku sent a delegation to Sui, sent overseas students as well as recruited scholars from China and Korea to study. ask about religion and culture.

Since the era of Binh An (Heian) in 794, Japan has entered the most flourishing period of literature, poetry and art. What has been learned from other civilizations has now become a national culture, starting the process of "developing oneself, finding its own path" in Japanese culture.


Statue of Prince Shotoku at the Metropolitan Museum of Art, New York.

In 1869, the Meiji Government (Meiji) conducted a selection and use of the state budget to send excellent students abroad to study, learn about industry, commerce, finance, shipbuilding, and operations. social activities in the UK; study law, animals and plants in France; study philosophy, politics and medicine in Germany; study postage, technology, agriculture, commerce and mining in the US.

According to many historians, Japan has introduced advanced civilizations but has not experienced the process of colonization or forced violence. This gives Japan the ability to be autonomous and free to choose the right aspects and factors.

In addition, thanks to the traditional power and "Japaneseization" of the lessons learned, acquiring the foreign element did not destroy the indigenous culture but helped Japan create unique cultural models.

Create a legacy

Not only stopping at learning, Japan is also considered a genius in turning the raw pearls of other cultures into national treasures thanks to the spirit of progressive, perfectionist, doing every job with all sincerity from the heart.

The "seeds" from foreign civilizations such as tea ceremony from China, incense from India, the art of making ceramics from Korea, piano from Europe ... are planted on the land of women. Sunater Amaterasu have become the most special "old trees", a worthy heritage for the next generation.

Tea ceremony - from 'tea' to 'tea ceremony'


Tea ceremony is the culture of Japanese people.

Introduced from China in the late 12th century, to the 14th century tea drinking culture was considered a luxury hobby of the Japanese aristocracy. But by the 16th century, the master of the Sen no Rikyu tea ceremony had become a tea ceremony master for Lord Oda Nobunaga, making the tea ceremony a "cultivating spirituality". From drinking tea after molding for centuries to becoming a ritual of enjoying tea and finally crystallizing into morality, the Japanese have turned foreign specialties into a religion in their own art of living.

Piano


The first Yamaha Grand Piano mechanical piano of Japan in 1902

The piano is from Europe and has been around for 300 years. In 1902, the Yamaha Grand Piano was the first "made in Japan" piano to be born. In 1927, the brand Kawai was established.

At first, Japanese pianos were not well received by professional guitar players because the quality, longevity, and negative expressions were worse than Europe. But with the spirit of Kaizen not stopping to learn, constantly improve, combined with exclusive inventions on manufacturing technology, Yamaha and Kawai were among the top leading piano production brands in the world besides the brand. Bösendorfer of Austria or Steinway & Sons of America. It is a reward for the Takumi spirit of the artisans who took 3 years to build a Yamaha Grand Piano with more than 10 thousand Kawai parts or brands that have been maintained for 3 generations: Founder Kokichi Kawai, Shigeru Kawai brought the product to the world and Hirotaka Kawai integrated advanced robots into the manufacturing process and established a global production base.

Spread the spirit of Japan

In 1959, more than a decade after the World War, despite the economic recovery, sadness still creeps in the hearts of Japanese women. That was when the late President Daisuke Nonogawa founded the Menard cosmetic brand with the hope of bringing not only true beauty but also faith and happiness to every fellow woman. Over the past 60 years, Menard's products have reached 26 countries and territories, introduced to the world the legacy inherited and promoted from the spirit of the Japanese nation.


Menard factory.

A brand with the spirit of Kaizen who is never satisfied with the immediate results, has set up its own research institute with more than 100 scientists in collaboration with Fujita Medical University and Nagoya Medical University to study proteins, DNA. , cells and stem cells to find the cause of health and beauty. The product lines are constantly researched and improved each year to produce new and improved versions.


Menard Research Institute is located in Japan.

In the spirit of Takumi, the manufacturer said that each product must be optimally guaranteed from rare materials, modern processing technology to a beautiful design. The ingredients are selected from the best quintessence of nature such as the original semi-plena rose, Tam Truc mushroom, black Lingzhi and Red-grown self-cultivated Ganoderma, Ecklonia Kurome algae in the connecting Bungo Strait. with the Pacific Ocean, natural blueberries are hand-picked in the Nordic forests, the enamels of the Shirakami mountains, the violets on Nagano mountain ...

The design of the product contains many profound meanings, such as the Authent Cream box symbolizing a newly born cell, a newly emerging ocean, a new era of skin begins. The product won a Gold Award in the category of Best-Design Cosmetics at Pentaward in 2009, after surpassing 754 products from 39 countries around the world.


Authent Cream from anti-aging stem cream.

With the spirit of bringing the best to customers from the heart (Magokoro) and the spirit of serving customers beyond what they expect (Omotenashi), Menard strives to create an elegant worldview for each guest, through annual cultural and artistic activities with good and humane content, with the message that the true beauty of a woman lies in both face and soul.

"The small Menard cosmetic items that are miraculous, each product exported by domestic Japanese enterprises abroad contains the whole spirit and quality of the nation, worthy of the masterpieces of vibration. The heart is a proud legacy for the next generation to inherit, "the brand representative expressed.

Address: Head Office at 29 Nguyen Thi Minh Khai, Pham Ngu Lao Ward, District 1, Ho Chi Minh City, Phone: 088 3925 9999
Copyright © 2015 - NEAS. All rights reserved